Thursday, July 23, 2020

Brief Article Teaches You the Ins and Outs of College Essay Samples 2018 and What You Should Do Today

<h1> Brief Article Teaches You the Ins and Outs of College Essay Samples 2018 and What You Should Do Today </h1> <p>The school paper is among the most huge components of your school application. It isn't your whole application. Your school paper ought to contain data that are identified with the guidance gave to you. Before you begin composing your school exposition, you should see the article examplesA that we've recorded for you, so you may have more thought on what things to place in the school paper which you will make. </p> <p>Upcoming undergrads may likewise be mentioned to form a school paper for a segment of their first necessities. Schools are not looking for immaculate people. They are bound to concede understudies who can verbalize explicit reasons why the school is a solid match for them past its notoriety or positioning on any rundown. In certain occasions, the school will flexibly a paper point for you. </p> <p>If you might want to make a school paper which works, you should give significance on the substance which you will offer the confirmations official of your expected college with. Other than the things you ought to consistently shoulder at the top of the priority list, also, there are a few things which you shouldn't do while making the substance of your school exposition. Continuously, consistently remember that not getting into any one positive college isn't probably going to devastate your life! The incredible news is, I can give assistance. </p> <p>Possessing an unmistakable and organized arrangement is the establishment for any prevalent piece of composing, and a school paper is the equivalent. In case you're going to comprise of subtleties that may legitimately hit the prerequisites of the school, at that point it is anything but difficult to get the approvalA that you must be acknowledged for enlistment. Clarify your duties, and you will be such an understudy universities find enormously appealing. Maybe you are hesitant to discover help since you were once conned by methods for a trick on-line help. </p> <h2> The Debate Over College Essay Samples 2018</h2> <p>Stephen's exposition is fairly compelling. At the point when you think about it, an article really addresses a peruser may inquire. The better piece of the article uses standard English and English syntax. The title of the task will ordinarily tell you what you need to expound on. </p> <h2> College Essay Samples 2018 - Is it a Scam?</h2> <p>There are loads of answers for your exposition composing needs on the web however some are obviously better than others. You might want to advise if it's conceivable to adapt to examines or on the off chance that it is conceivable to fit in the educational program. There are bunches of spots to begin your quest for grant article models. By doing that the understudy remains consistent with the absolute first section providing an unmistakable way all through the full essay.</p> <p>Great composing is tied in with utilizing solid models. The paper that is loaded with awful plays on words or unseemly jokes will regularly end up in the dismissal heap. One of without a doubt the most irksome things recorded as a hard copy articles is making an excellent title. Let it feel as though you're extremely energetic about what you're expounding on. </p> <p>Essays come in different sorts, and all of them has a particular reason that the understudy should focus on to procure a brilliant article. To find out about articles, it's essential to acknowledge why papers are such a significant segment of scholastics. Along these lines, papers have come to be an indivisible segment of scholastics. The paper is effectively the most noteworthy part your grant program, which implies you have to ensure that you give the absolute best impression you can. </p> <p>Whatever school exposition theme you select or are allocated, the mystery is to create an extraordinary stand-apart article. So on the off chance that you have an extraordinary framework, you can cut the timeframe you must spend on your paper. The fact of the matter is very critical recorded as a hard copy school application expositions, you may likewise find out about composing a prosperous school application article to learn more.</p>

Wednesday, July 15, 2020

Understanding the Marketing Mix Concept - 4Ps

Understanding the Marketing Mix Concept - 4Ps THE FOUR P’S Marketing is simplistically defined as ‘putting the right product in the right place, at the right price, at the right time.’ Though this sounds like an easy enough proposition, a lot of hard work and research needs to go into setting this simple definition up. And if even one element is off the mark, a promising product or service can fail completely and end up costing the company substantially.The use of a marketing mix is an excellent way to help ensure that putting the right product in the right place, will happen. The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P’s of marketing: Price, Product, Promotion, and Place.These have been extensively added to and expanded through additional P’s and even a 4C concept. But the 4Ps serve as a great place to start planning for the product or even to evaluate an existing product off ering. © Entrepreneurial InsightsIn this article, we will look at 1) the four P’s, 2) history of the marketing mix concept and terminology, 3) purpose of the marketing mix, 4) key features of the marketing mix, 5) developing a marketing mix, 6) key challenges, and 7) marketing mix example â€" Nivea.THE FOUR P’SProductThe product is either a tangible good or an intangible service that is seem to meet a specific customer need or demand. All products follow a logical product life cycle and it is vital for marketers to understand and plan for the various stages and their unique challenges. It is key to understand those problems that the product is attempting to solve. The benefits offered by the product and all its features need to be understood and the unique selling proposition of the product need to be studied. In addition, the potential buyers of the product need to be identified and understood.PricePrice covers the actual amount the end user is expected to pay for a product. How a pro duct is priced will directly affect how it sells. This is linked to what the perceived value of the product is to the customer rather than an objective costing of the product on offer. If a product is priced higher or lower than its perceived value, then it will not sell. This is why it is imperative to understand how a customer sees what you are selling. If there is a positive customer value, than a product may be successfully priced higher than its objective monetary value. Conversely, if a product has little value in the eyes of the consumer, then it may need to be underpriced to sell. Price may also be affected by distribution plans, value chain costs and markups and how competitors price a rival product.PromotionThe marketing communication strategies and techniques all fall under the promotion heading. These may include advertising, sales promotions, special offers and public relations. Whatever the channel used, it is necessary for it to be suitable for the product, the price and the end user it is being marketed to. It is important to differentiate between marketing and promotion. Promotion is just the communication aspect of the entire marketing function.PlacePlace or placement has to do with how the product will be provided to the customer. Distribution is a key element of placement. The placement strategy will help assess what channel is the most suited to a product. How a product is accessed by the end user also needs to compliment the rest of the product strategy.The Marketing Mix[slideshare id=28668730doc=themarketingmix-131127043828-phpapp01w=710h=500][cp_modal id=cp_id_75506] [/cp_modal]HISTORY OF MARKETING MIX CONCEPT AND TERMINOLOGYThe marketing mix concept gained popularity following an article titled “The Concept of the Marketing Mix” by Neil Borden published in 1964. Borden explained how he started using the term inspired by James Culliton who in the 1940s described the marketing manager as a ‘mixer of ingredients.’ Borden’s article detailed these ingredients as product, planning, price, branding, distribution, display, packaging, advertising, promotions, personal selling among many others. Eventually E. Jerome McCarthy clustered these multiple items into four high level categories that we now know as the 4 P’s of marketing. “Its elements are the basic, tactical components of a marketing plan”. Together, elements in these four categories help develop marketing strategies and tactics.PURPOSE OF MARKETING MIXThe 4P’s were formalized and developed over the years by experts to ensure the creation and execution of a successful marketing strategy. Through the use of this tool, the attempt is to satisfy both the customer and the seller. When properly understood and utilized, this mix has proven to a key factor in a product’s success.KEY FEATURES OF MARKETING MIXInterdependent variablesThe marketing mix is made up of four unique variables. These four variables are interdependent and need to be planned in conjunction with one another to ensure that the action plans within all four are complimentary and aligned.Help Achieve Marketing TargetsThrough the use of this set of variables, the company can achieve its marketing targets such as sales, profits, and customer retention and satisfaction.Flexible ConceptThe marketing mix is a fluid and flexible concept and the focus on any one variable may be increased or decreased given unique marketing conditions and customer requirements.Constant MonitoringIt is vital to keep an eye on changing trends and requirements, within the company as well as in the market to ensure that th e elements in marketing mix stays relevant and updated.Role of Marketing ManagerA mature, intelligent and innovative marketing manager needs to be at the helm of the marketing mix. This pivotal role means that this manager is responsible for achieving desired results through the skill manipulation of these variables.Customer as a focal pointA vital feature of the marketing mix is that the customer is the focal point of the activity. The value of the product is determined by customer perceptions and the goal is to achieve a satisfied and loyal customer.This video shows how you can create value by using the marketing mix. DEVELOPING A MARKETING MIXIntuition and creative thinking are essential job requirements for a marketing manager. But relying on just these can lead to inaccurate assumptions that may not end up delivering results. To ensure a marketing mix that is based in research and combines facts with innovation, a manager should go through the following systematic process:Step 1: Defining Unique Selling PropositionThe first item on the marketing manager’s agenda should be to define what the product has to offer or its unique selling proposition (USP). Through customer surveys or focus groups, there needs to be an identification of how important this USP is to the consumer and whether they are intrigued by the offering. It needs to be clearly understood what the key features and benefits of the product are and whether they will help ensure sales.Step 2: Understanding the ConsumerThe second step is to understand the consumer. The product can be focused by identifying who will purchase it. All other elements of the marketing mix follow from this understanding. Who is the customer? What do they need? What is the value of the product to them? This understanding will ensure that the product offering is relevant and targeted.Step 3: Understanding the CompetitionThe next step is to understand the competition. The prices and related benefits such as discounts, w arranties and special offers need to be assessed. An understanding of the subjective value of the product and a comparison with its actual manufacturing distribution cost will help set a realistic price point.Step 4: Evaluating Placement OptionsAt this point the marketing manager needs to evaluate placement options to understand where the customer is most likely to make a purchase and what are the costs associated with using this channel. Multiple channels may help target a wider customer base and ensure east of access. On the other hand, if the product serves a niche market then it may make good business sense to concentrate distribution to a specific area or channel. The perceived value of the product is closely tied in with how it is made available.Step 5: Developing Communication / Promotion strategyBased on the audience identified and the price points established, the marketing communication strategy can now be developed. Whatever promotional methods are finalized need to appea l to the intended customers and ensure that the key features and benefits of the product are clearly understood and highlighted.Step 6: Cross-check of the Marketing MixA step back needs to be taken at this point to see how all the elements identified and planned for relate to each other. All marketing mix variables are interdependent and rely on each other for a strong strategy. Do the proposed selling channels reinforce the perceived value of the product? Is the promotional material in keeping with the distribution channels proposed? The marketing plan can be finalized once it is ensured that all four elements are in harmony and there are no conflicting messages, either implicit or explicit.Marketing Mix Development[slideshare id=8625244doc=marketingmixdevelopment-110718090426-phpapp02w=710h=500]KEY CHALLENGESOver the years, marketing managers have felt that the traditional marketing mix has its limitations in how it is structured. Several important elements have been grouped withi n four larger categories thereby belittling their true importance amid several factors. Two main criticisms and their solutions:Lack of Focus on ServicesThe conventional marketing mix tends to be applicable to tangible goods i.e. the traditional definition of products. Services or intangible goods are also a vital customer offering and can be planned for in much the same way as physical products. To cater to the unique challenges of services, the 4P model has been supplemented with 3 additional categories which are:Physical Evidence is proof and a reassurance that a service was performedPeople are the employees who deliver the serviceProcesses are the methods through which a service is executed and delivered to the customerLack of True Customer FocusThough a total focus on the customer and what they desire is a vital element of the 4P model, this truth is often in danger of being overlooked by enthusiastic marketing teams. To counter this, Robert F. Lauterborn put forward his custom er centric four Cs classification in 1990. This model converts the four P’s into more customer oriented four C’s:Product to Customer SolutionPrice to Customer CostPromotion to Customer CommunicationPlace to Customer ConvenienceMARKETING MIX EXAMPLE â€" NIVEAThe CompanyNIVEA is a well-known company that is in the high quality skin and beauty care product market. NIVEA is one the brands manufactured and sold by Beiersdorf, which was established in 1882. In UK, the company has always focused on ensuring availability of their products to as many people as possible. In addition, the company has always strived to understand the varied needs of its vast consumer base and bring as many specific products to market as possible.Marketing mix for new product lineMarket research revealed an opportunity in the market for a younger customer base. This led to the launch of Nivea Visage Young in 2005. This product was developed for girls in the 13 to 19 year age range.For the eventual launch of the product, the company needed to develop a balanced and relevant marketing mix to appeal to its young audience. Through its initial launch in 2005 to a subsequent re launch in 2007, the company focused closely on the marketing mix balance to help ensure that all elements of the product appeal to the target audience to achieve success.ProductThe company put significant importance in ongoing research to understand the constantly evolving market and consumer dynamics. This knowledge has helped the company develop more innovative new products that fulfill consumer needs. Through this research, it became clear that younger consumers wished for a more specific product that addressed the skin needs of their age category. The need was for a product that offered a beautifying regime for daily use rather than a medicated product that targeted specific skin problems. The latter were abundantly being offered by competition. The product was subsequently redesigned to meet these specialized req uirements.From the company’s perspective, some of the changes helped meet its commitment to the environment which included more efficient packaging to reduce waste, the use of more natural products and the use of recyclable plastic.PriceAn effective pricing strategy takes into account the product’s perceived and actual values. The final price should be based on both these in order to make the product attractive to both buyer and seller. After its relaunch, Nivea Visage Young was priced a little higher than before to account for the new formula, better packaging and extended range of products. Since the product as being bought by mothers for their daughters, it remained low enough to remain good value for money. Effective pricing means that sales from this product account for nearly 7 percent of all Nivea Visage sales.PlaceAs mentioned, Nivea aims to have a wide reach for its products to ensure that it is easily available wherever needed by the extensive target market. The primar y channels used are retail stores. High Street stores such as Boots and Superdrug account for nearly 65 percent of all sales. Another portion comes from grocery chain stores such as ASDA or Tesco. This covers young people making their own purchases (mostly high street), as well as their mothers buying for them (mostly grocery stores). These stores ensure a cost effective distribution channel that has a wide reach. The company manages its own cost by selling to wholesalers rather than directly to smaller stores. It also does not sell online directly, but the product is sold through stockists.PromotionNivea’s has always tried to base its promotions on the actual lifestyle of its target market. The company does not find above the line promotions to be very effective as these are one way communications through TV for example. Instead, the promotion is more consumer led through different below the line solutions. Sample sales are a key activity that allows consumers to try out the actu al product. There is also an interactive online magazine FYI (fun, young, independent) to increase product visibility and association. The company has also maintained a strong social media presence on popular social media networks. This used of new media has ensured a better brand awareness and association among target audience.ConclusionThrough its successful use of a balanced marketing mix, Nivea Visage Young has managed to create a clear position in the market. It addresses a need felt by a specific niche segment. Traditional distribution methods are balanced by a unique product and updated promotional strategies. This ensures that the brand message reaches the right people at the right time in the right way.As we see from the Nivea example, it is vital for any company to focus equally on all elements of the marketing mix while planning for a product. Eventually, there may be a need to divert more resources towards one variable such as strong distribution channels over promotiona l activities. But this needs to come after a clear plan and strategy has been decided upon. An effective marketing mix can mean the difference between a flash in the pan product or one that is bound to become a well-loved classic.

Tuesday, July 14, 2020

Research Papers at Harvard

<h1>Research Papers at Harvard</h1><p>One of the advantages of going to Harvard University is the opportunity to gain instruction identified with the Humanities. Understudies who go to this college are offered various chances to procure an extraordinary degree in any zone of study that they wish. The principle part of study that is offered here is English Literature, and the individuals who are keen on seeking after a calling identified with this field can do so effectively at Harvard. Notwithstanding, there are additionally different schools and colleges that offer understudies the chance to seek after vocations around there as well.</p><p></p><p>Earning an extraordinary degree in the Humanities doesn't really need to be simple. It is, notwithstanding, essential to pick a program that will empower understudies to win their degree without an excess of trouble. This implies one needs to comprehend what alternatives are accessible to them with regards to seeking after a degree in the field of Humanities.</p><p></p><p>In general, there are two fundamental fields of study that understudies may decide to do at Harvard. These incorporate English Literature and Comparative Literature. Understudies who join up with one of these two fields will get training that is going to help them in winning an incredible degree.</p><p></p><p>The courses that are offered in these two unique fields of study at Harvard are fundamentally the same as in nature. Every one of these courses will require the understudy to have a lot of ability and information in the scholarly territory of study that they are presently contemplating. For instance, understudies who are enrolling in a class to study Comparative Literature should have examined certain zones, for example, writing, history, and the arts.</p><p></p><p>Students that take on a course at Harvard are likewise going to be re quired to compose explore papers. These examination papers will commonly be utilized to assist the understudy with satisfying the necessities that they will be required to meet once they move on from their investigations. These prerequisites will change as per the sort of degree that the understudy is earning.</p><p></p><p>The necessities that are required when an understudy is taken on a specific course differ with every single specific course. A few necessities may include taking different various tests, while others might be all the more testing. Despite what is required for every particular course, these prerequisites will assist with guaranteeing that the understudy gets quality training while they are procuring their degree.</p><p></p><p>The reason that understudies will ordinarily be required to compose examine papers is on the grounds that they will be the main way that the teacher will have the option to check whether the data that they are giving is precise. They might be required to compose papers about different themes that they are contemplating, just as sort out materials that will assist with supporting their data. It is during this time understudies will have the option to become familiar with the abilities important to finish examine papers.</p><p></p><p>Students that total the exploration papers that they are relied upon to compose are likewise going to assist with expanding their resume. While this isn't the main factor that will influence how well an understudy will have the option to get employed, it is certainly something that will be significant for the remainder of the vocation that the understudy will leave on. Despite the fact that the prerequisites for composing these papers differ extraordinarily, see that they are something that the understudies ought to be concerned about.</p>